In the 21st century, the biggest buzz in the world of advertising is social media. Facebook, Twitter and Pinterest are the most popular routes for web advertising, but there is still one outlet that is hidden in the shadows of these big names. The social blogging platform, Tumblr, may not be as well known in social media, but recently it is being seen as the next big advertising platform. Measured by Quantcast, Tumblr’s 70 million blogs and 33 billion posts are seen by 44 million visitors each month. These metrics offer a clear look into the potential success that can come from the increase in the advertising on Tumblr.
People are now seeing Tumblr as a legitimate competitor for advertising, having recently picked up an official analytics tool from Union Metrics. This tools provides a sense of security for advertisers and where they are putting down their advertising dollars. Union Metrics manages over 100 million data points on Tumblr’s posts, reblogs, and likes of both paid ads and original content.
Differing from the ads on Facebook and Twitter, the paid ads on Tumblr are artfully tucked in amongst the other content and are creative and nontraditional, so they don’t stick out like typical advertisements. There are two outlets for these ads to be displayed on the site: Tumblr Spotlight and the Tumblr Radar feature. The Spotlight is a snapshot of talented creators using the site, and the Radar is a collection of top posts across the site and receives more than 120 million daily impressions.
These imaginative and subtle advertisements are seen by the massive Tumblr following everyday and might just be a game changer in the advertising industry when businesses begin to see how successful this new outlet can be.